Going Digital in a World of Social Distancing
What will the ‘new normal’ look like for small business entrepreneurs? The days of shaking hands and exchanging business cards may be over, but how can we compensate?
We need to leverage the opportunities available to us in order to increase exposure, clientele and business.
While Coronavirus has had a negative impact on traditional purchasing, online shopping is doing better than ever. Users are not only buying products, they’re searching out services, entertainment, and scratching that social itch. An omni-channel retail marketing strategy (implementing several online avenues for customers to browse your services and/or products with a cohesive customer experience) will yield a greater benefit to your bottom line.
As always, in order to stand out among competitors, your brand needs to have unique representation with a sound foundation. Online users strongly value brand image and identity, ease of functionality and social media activity.
A few things that should be considered when embracing your omni-channel approach are:
Whether you are looking to sell a product or a service, the most important way to transition your small business to reach an online audience is with a professional mobile-first website that delivers. Accompanying social media accounts, apps and printed materials with consistent branding and messaging will create a successful omni-channel marketing approach.
THE RIGHT SOFTWARE
In order to fully flesh out a digital marketing campaign, the right software is necessary so that you get the most out of your investment. Depending on the size and existing budget of your business, you may choose to implement your omni-channel strategy in phases.
SOCIAL MEDIA NETWORK
Social media platforms may be our best option for networking in the future. It has become a legitimate and respected avenue for marketing. With almost half of today’s buyers searching for products/services via social media, now is the time to take advantage of these marketing channels for greater exposure.
GETTING & KEEPING FOLLOWERS
Consistent and relevant content that is reliably posted creates a relationship with the consumer that builds loyalty.
Basically, it all comes down to the fact that UI/UX design which is bulky, hard to manage and difficult to navigate will result in a high bounce rate for your site. If you want customers to engage and interact with your business online, it is absolutely essential to invest in a solid brand image, responsive website and omnichannel experience which will create the foundation for success in this new normal.
Simon Cooke, managing director of full-service digital agency BozBoz, states it succinctly when he says, “The point is, what you do now will set your business up for stability and success in the future.”
More people than ever are online at home. Take advantage and contact us to begin developing your new brand, website and omni-channel marketing plan today!