Going Digital in a World of Social Distancing
What will the ‘new normal’ look like for small business entrepreneurs? The days of shaking hands and exchanging business cards may be over, but how can we compensate?
We need to leverage the opportunities available to us in order to increase exposure, clientele and business.
While Coronavirus has had a negative impact on traditional purchasing, online shopping is doing better than ever. Users are not only buying products, they’re searching out services, entertainment, and scratching that social itch. An omni-channel retail marketing strategy (implementing several online avenues for customers to browse your services and/or products with a cohesive customer experience) will yield a greater benefit to your bottom line.
You may want to sit down for this. Facebook is hands down the single best professional resource out there. Yeah, that’s right. I said it. When you need fast, reliable, world-class expert insight into pretty much any work problem you can think of, Facebook is the answer. I’ll even go step further. The more specific your need is, the more Facebook shines.
What’s that you say? Facebook is horrible? A bottomless pit of bot bait, comment thuggery, and crazy bigoted uncles? Yes, that is all undeniably true. Facebook can be, and is, a numbingly rancid cesspool of ignorance and hatred. So… if that’s the case, why is it the single best tool on the planet for getting instant, detailed, and expert feedback for whatever work problem you have?