Going Digital in a World of Social Distancing
What will the ‘new normal’ look like for small business entrepreneurs? The days of shaking hands and exchanging business cards may be over, but how can we compensate? We need to leverage the opportunities available to us in order to increase exposure, clientele and business. While Coronavirus has had a negative impact on traditional purchasing, online shopping is doing better than ever. Users are not only buying products, they’re searching out services, entertainment, and scratching that social itch. An omni-channel retail marketing strategy (implementing several online avenues for customers to browse your services and/or products with a cohesive customer experience) will yield a greater benefit to your bottom line.
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